Compliance and legislation for house builders

House builders and developers operate in an increasingly regulated environment. From consumer protection to financial crime prevention, staying compliant is essential to protect your business, your customers, and your brand reputation.

At LSL Land & New Homes, we help developers navigate key legislation and best practice requirements — ensuring robust processes, trained teams, and compliant marketing and sales activity throughout the new homes journey.

Protecting buyers and house builders

We understand the challenges developers face as regulations evolve and expand. As part of a PLC group, we have specialist teams in place to ensure compliance across our businesses in the areas most relevant to new homes sales and development.

This includes:

• GDPR and Data Protection

• Consumer Code requirements

• Anti-Money Laundering (AML)

We support compliance with structured staff training from induction, followed by regular refresher training, ensuring team members stay up to date with legislative and regulatory changes.

New build financial compliance

Our mortgage and protection specialists are supported by our sister company PRIMIS, providing comprehensive support designed to help advisers consistently deliver appropriate customer outcomes.

Support includes:

• Regulatory guidance and compliance support

• Adviser training, events, and business development

• Technology and tools to support compliant advice

• Access to a broad product panel

Anti-Money Laundering for new build homes

Financial crime and AML compliance remain high priorities across the property sector. LSL Land & New Homes works closely with our risk and audit teams to help protect developers and buyers throughout the sales process.

We ensure:

• Sales teams are trained and updated on AML regulations

• Processes support safe, compliant transactions

• Ongoing professional development through our in-house expertise and networks

Data protection and GDPR

Customers are more informed than ever about how their personal data is used and protected. Safeguarding customer information — and managing it correctly — can be complex.

Our specialist in-house data team supports compliant practices to help ensure personal details are protected against corruption, compromise, or loss, and handled in line with current legislation.

Compliant marketing for new build homes

Marketing compliance is critical when promoting new homes, particularly where customer data, advertising standards, and licensing requirements apply. Our in-house marketing team delivers fully compliant campaigns designed to maximise exposure while keeping risk low.

Our expertise includes:

• Compliant CRM database management

• Licensing and data usage best practice

• Industry marketing standards and customer-focused legal requirements

• Strategic, compliant campaign planning across channels

Human resources support for on-site sales

Using our fully integrated on-site sales package, we provide the right people to represent your brand and development professionally.

By working with LSL Land & New Homes, you benefit from:

• Experienced, suitable on-site staffing support

• HR support to manage staff queries and compliance needs

• Added reassurance that your sales operation is professionally supported throughout the project