Accelerate shared ownership sales with affordable housing experts

Why developers choose LSL The SO Hub

LSL The SO Hub is a specialist Shared Ownership sales and marketing partner helping developers deliver successful affordable homeownership schemes. We provide a fully integrated, end-to-end solution covering strategy, compliance, marketing, sales progression, and customer care — backed by over two decades of combined experience in affordable housing.

Whether you’re launching a new Shared Ownership development or scaling a larger programme, we help you increase sales velocity, stay compliant, and secure completions efficiently.

Key benefits for developers

• Specialist Shared Ownership expertise trusted by Housing Associations, Registered Providers, and Local Authorities

• End-to-end delivery across strategy, compliance, marketing, and customer care

• Streamlined sales progression delivered by industry-trained specialists, helping speed up reservation-to-exchange timelines
• Bespoke marketing plans aligned to your scheme details and local market demand
• Access to leading market intelligence and Shared Ownership insights
• A dedicated, experienced in-house team providing exceptional service for both developers and buyers

What we do for developers

Our Shared Ownership service spans every stage of your project, helping you launch confidently, remain compliant, and convert reservations into completions with minimal friction.

Marketing and sales for Shared Ownership

We create tailored marketing that attracts, informs, and qualifies the right buyers for your scheme.

Services include:

• Bespoke Shared Ownership marketing campaigns across digital channels and partner estate agents
• Clear, detailed scheme explanations so buyers fully understand eligibility, affordability, and key terms
• Applicant qualification and guided mortgage application support through specialist partners

Customer care and sales progression

We keep buyers informed and transactions moving — reducing delays and improving conversion rates.

Services include:

• Expert buyer guidance throughout the Shared Ownership journey
• An industry-trained sales progression team managing stakeholders from reservation to exchange
• Dedicated customer care to deliver a smooth, positive customer experience

Supported Shared Ownership schemes

We provide specialist support across a wide range of affordable homeownership products, including:

• Shared Ownership

• Shared Equity
• New Supply Shared Equity (NSSE)
• Discount Market Sale (DMS)

Results we deliver

Our specialist teams have delivered large-scale Shared Ownership sales programmes across the UK, helping developers:

• Maximise sales velocity

• Strengthen compliance and governance
• Maintain high customer satisfaction

We work collaboratively with developers to ensure your scheme is positioned, marketed, and sold effectively — transforming units into thriving homes and communities. With Shared Ownership demand continuing to grow, it remains a vital route to homeownership for buyers and supports stable, long-term occupancy for your developments.